In a development bound to send ripples across both Madison Avenue and the television industry, a new "audience-buying" platform has quietly rolled out an … Read the whole story
Time Warner posted strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gained 11% (or $129 million) in … Read the whole story
Scripps Networks Interactive, which operates the Food Network and HGTV, has signed with Rentrak to supplement the Nielsen ratings it receives. If not used … Read the whole story
Paul Pastor, who has helped manage Disney's investment in Hulu and overseen digital and international initiatives, will add oversight of research for the ABC … Read the whole story
Benefiting from its acquisition of 18 stations, Irving, Texas-based Nexstar Broadcasting climbed over 40% in revenue for its second-quarter earnings results. Nexstar pulled in … Read the whole story
Radio's sluggish first quarter was followed by modest improvement in the second quarter, judging by the results from several broadcast radio groups. Saga Communications … Read the whole story
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Group, tells "Marketing Daily" the campaign will run through the end of 2013 … Read the whole story