TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections, primarily powered by … Read the whole story

"The business executives are in the room, and they're thinking about, not incrementalism, but, like, really exponentialism," OpenAI's Denise Dresser told festival attendees this … Read the whole story

Speaking at the Cannes Lions Festival, the Dentsu executive said the company tries to remain agile in the face of constant change and has … Read the whole story

The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here's a sampling of Tuesday's announcements. Read the whole story

"I honestly think New York is the greatest city in the world," Jeter said about attending the Knicks championship win. "There's no better place … Read the whole story

"Brands have mastered time travel," Edelman AI Product Manager Sydney Watson explained during her "New Voices" presentation this morning, adding, "We know how to … Read the whole story

The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO Max also contributing. Read the whole story

House Energy & Commerce lawmakers have revised the controversial Kids Online Safety Act, but the new version is "dead in the Senate," Senator Richard … Read the whole story

Just the opposite, said company CEO Arthur Sadoun during a Q&A session on the main stage at the Cannes Lions festival earlier today. Read the whole story

Everybody describes themselves as storytellers these days, but one storyteller who stood head and shoulders above the rest was Tom Dreesen. Read the whole story

The proposed update would help media buyers better understand how bid requests are created and routed across programmatic transactions as they move through the … Read the whole story

She discussed her life, career, brands, the reason we're all here -- and more -- in a discussion with Cannes Lions Chairman Philip Thomas. Read the whole story

YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forbes is launching a way to help … Read the whole story

The Monday night ceremony included awards for Pharma, Audio and Radio, Creative B2B, Health & Wellness and more. Read the whole story

"It is not about what we create. It is about how we enrich the moment," explains Dentsu's Jiro Murayama. Read the whole story

Reactions ranging from "Wow, that's clever" to "Wait, that company still exists?" So who has the best OOH ads this year? Who missed the … Read the whole story

"We feel we have a moment of opportunity right now with AI," the U.N.'s Charlotte Scaddan told Cannes festival attendees, adding, "You all have … Read the whole story

A majority of Americans are pessimistic about the outlook for the economy heading into the midterms, although Republican voters index the most optimistic. Read the whole story

As OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the … Read the whole story

The organization will manage name, image and likeness rights for NBA players across products, partnerships and global business opportunities Read the whole story