The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here’s a sampling of Tuesday’s announcements.

Omnicom announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity into a privacy-compliant view of fandom, designed to give brands insights to connect with sports audiences. 

According to the company, fan intelligence remains fragmented across streaming platforms, social networks, fantasy sports, ticketing, retail, loyalty programs, and live events. As a result, brands haven’t had a clear understanding of how fandom translates into engagement, purchases, and long-term customer value.  The company says Fan Graph will change that. 

WPP announced it is expanding its long-standing partnership with Meta becoming the first advertising partner to pilot Meta's new creative solution, built to navigate creative strategy and optimization. It’s currently in testing and designed to help brands to analyze and suggest improvements for creative performance. It will be integrated into agentic marketing platform WPP Open. Client Unilever is participating in the test. 

Havas has announced the launch of The Science of Desire, a new global study and strategic framework designed to help clients better understand what drives brand preference, loyalty and growth.  

Dentsu announced a new partnership with Made by Us, the creator-led studio of digital talent management firm Made By All.  The partnership will develop and produce original, creator-led shows, films and new entertainment formats built around today’s “most influential talent.”