Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind,
the founder and CEO of Bestever, was named director of product for Samba and will be joined by the full Bestever team. “Samba has something most AI companies can only dream
about: a truly independent, deterministic view of how audiences behave across every screen, at massive scale,” Govind said. That is the foundation that makes agentic advertising actually work,
and joining Samba means the opportunity to build with the best media intelligence in the industry.”
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