• by Laurie Sullivan , 2 hours ago

Google officially launched a new global marketing campaign focused on pushing back digital distraction, with help from its latest Pixel series of phones.

The phones and campaign were announced At the Made by Google 2026 event on Wednesday.

The phone features HiLight LED technology, a new hardware notification feature, and works through multiple colors of ambient lights built directly around the rear camera flash.

The campaign highlights new technology that encourages users to stay in the moment while signaling a broader shift toward less screen time and more ambient notifications. The challenge becomes keeping consumers engaged enough that they do not ignore the prompts that lead to ad delivery.

The new spot, Uninterrupted, created by Google, features a cameo by Pixel brand partner and four-time NBA Champion Stephen Curry. 

The Uninterrupted spot prompts users to “ask more of their phones,” a branding slogan Google introduced in 2025. The latest campaign, “Reclaim The Moment,” highlights its Pixel 11 series, such as Pro XL, and Pro Fold.

The feature uses the Pixel’s flash to alert the user when a favorite contact tries to call, allowing the user to keep the phone face down, focused, and stay present in the moment with friends, family or whatever they are doing. All this without constantly managing their device.

In the spot, Curry carries out one familiar digital distraction when he dribbles up to a restaurant window, and announces through the window to the two women dining and deep in discussion: “Live update! Game 2 is heading into overtime!”

The two diners engaged in conversation do not hear what he says. Others quickly gather outside the window next to Curry to try and get the attention of the two women who are deep in discussion.

“I like your vacation photos! I like your cat photos!” one says, taping on the windows.

“Hey! I sent you a friend request! We have two friends in common!” another says.

Developed in-house by Google, the campaign highlights how the Pixel 11 helps users set boundaries and remain connected to what matters most in the moment without being constantly disrupted by technology.

The global campaign will run across broadcast, online video, social channels, and retail.

Additional spots that showcase other ways that Google’s new Pixel 11 can help users “reclaim the moment” -- from staying present for favorite concerts or managing a packed calendar during a next vacation -- will roll out next week.