Meta Platforms, Google and TikTok are petitioning a federal judge to immediately prevent enforcement of a California law prohibiting social platforms from algorithmically
recommending posts to minors under 18 without their parents' consent.
Last week, U.S. District Court Judge Edward Davila in the Northern District of California rejected the platforms' argument that the 2024 Protecting Our Kids From Social
Media Addiction Act (SB976) violates the First Amendment.
The tech companies
on Tuesday filed an appeal of that ruling to the 9th Circuit Court of Appeals, and also asked Davila to block enforcement of the law until the 9th Circuit weighs in on its constitutionality.
Meta Vice President of Engineering Lars Backstrom said in a declaration filed with Davila Tuesday that complying with the law would require the company to "radically alter the nature
of the products Meta offers to many California-based users."
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"Personalized feeds are woven deeply into Meta’s Facebook, Instagram, and Threads services," he said, adding
that the changes required by the law "will severely restrict Meta’s ability to present affected users with content that they might find valuable, and noticeably diminish the user experience for
affected users, in some cases potentially rendering Meta’s services unrecognizable to those users."
Davila ruled last week that the platforms failed to show their
personalized recommendations were the kind of "expressive" speech that is protected by the First Amendment.
He specifically held that relying on algorithms' "number-crunching
capabilities" to make recommendations is not an "expressive" decision.
The tech companies dispute that conclusion.
"It is, in short, an extraordinary
holding to conclude that a publisher makes no protected expressive choice when it elects to curate speech content based on likely user interests identified through algorithmic modelling," TikTok
writes in its bid for an injunction pending appeal.
The company adds that Davila's reasoning would allow the government to "prohibit the New York Times from recommending news
stories to viewers based on their expressed news interests."
Meta and Google make similar arguments.
"This Court erred by holding that the
personalized-feed provisions do not implicate the First Amendment at all," Google says, adding that the ruling "is unprecedented and has potentially enormous ramifications for all manner of online
platforms and their users."