Nielsen reports that software will be available in November that will enable clients to include mobile digital TV content from smartphones and tablets in … Read the whole story
Starcom MediaVest Group has launched a new unit called Zero Dot, a consulting operation for integrated branding, design, strategy and content creation. The new … Read the whole story
Looking to create some unusual marketing for a traditional TV premiere, MTV says it will release an entire season of new docu-drama "Wait 'Till … Read the whole story
Publicis Groupe this morning announced the acquisition of Interactive Solutions, an independent digital agency in Poland. The Warsaw-based shop will be integrated into Publicis' … Read the whole story
Print advertising continues to be a drag on newspaper publisher McClatchy Co. and magazine publisher Meredith Corp.'s results, but digital advertising and circulation revenues … Read the whole story
The 13th season of "American Idol" brings a new marketing theme and a fan-chosen winning tagline. The show's hashtag: "This is Real." "Idol" had … Read the whole story
Have major TV networks been committing fraud? That would seem to be the case, based on the definition of video advertising fraud presented by … Read the whole story
TV broadcasters officially asked U.S. District Court Judge Rosemary Collyer to hold online video company FilmOn X in contempt for streaming TV programs in … Read the whole story
News Item: Iranian hardliners, including the Tasnim News Agency, sponsor a contest to freshen and re-energize the "Death to America" slogan. Cash prizes will … Read the whole story