by Joe Mandese
The trading value of Nielsen shares has reached a "lifetime high," as a number of insiders begin cashing in on theirs. Late Thursday, the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There has been a pretty lively debate about whether the founders of Snapchat were idiots for turning down an all-cash $3 billion takeover offer … Read the whole story
by Wayne Friedman
Post-millennial media consumers -- those kids born since 2005 -- are using more media than ever before. Media consumption among kids has grown 7% … Read the whole story
COMMENTARY
by Carrie Pryor
Almost daily, senior executives at traditional media companies wonder whether the big promotion is worth the wait. There are fewer openings, and by the … Read the whole story
by Mark Walsh
Continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets … Read the whole story
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by Laurie Sullivan
Publishers looking for ways to offset losses from the growth in programmatic media buys, which in many cases undercut their business model, are offering … Read the whole story
by Joe Mandese
Darren Herman is stepping down as chief digital media officer of MDC Partners' The Media Kitchen to "pursue a whole new world," according to … Read the whole story
by Mark Walsh
Online radio service Pandora on Thursday reported a 50% gain in revenue in its fiscal third quarter, with mobile advertising breaking $100 million for … Read the whole story
by Wayne Friedman
Entertainment, media and communications deals rose nearly 10% in the first nine months of 2013 versus the same period a year ago. Total deal … Read the whole story
by Erik Sass
Print publishing may be in the doldrums, but there are some exceptions to the dreary rule. One such standout is health and fitness publisher … Read the whole story
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by Steve McClellan
The POG merger may not close as soon as Omnicom Group and Publicis Groupe had initially anticipated. Omnicom CEO John Wren said Thursday the … Read the whole story