MediaLink, the influential marketing and media consultancy that prides itself on having the ears -- if not the pocketbooks -- of CMOs, has named … Read the whole story
As more online publishers embrace native advertising, big broadcast radio groups are also moving to increase their branded content offerings for advertisers. In the … Read the whole story
Fresher TV commercials, as well as measurement of those ads, are coming to time-shifted viewing -- perhaps first to Comcast's video-on-demand service. As part … Read the whole story
David Adelman has been appointed the new head of the Chicago office, and will relocate from New York. He succeeds Mary Carpenter who has … Read the whole story
TV broadcast networks offered up mostly lower-rated programming for Sunday, the last day of the long holiday weekend, with four of the five major … Read the whole story
Still burdened with a mountain of debt from the deal to buy out shareholders and take the company private in 2007-2008, Clear Channel Communications … Read the whole story
Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines … Read the whole story
Glenn Engler has been named global chief of staff and director of corporate strategy for Edelman, the PR firm said Monday. The former Digitas … Read the whole story
Say what you will about AMC's "The Walking Dead": When it concludes one of its half seasons, as it did last night, television suddenly … Read the whole story