MediaDailyNews
Tuesday, December 10, 2013
  • As Streaming TV Rises, DVR Penetration Slows

    DVR penetration in U.S. homes is slowing down, according to a new study by the Leichtman Research Group. While more homes have at least … Read the whole story

  • Broadcast TV Nets Benefit From Time-Shifting

    Incorporating seven days of program viewing data for selling metrics to TV advertisers, broadcast networks continue to see growth in time-shifting for their top … Read the whole story

  • MediaCom Taps Mobile Industry Vet Phillips For Global Role

    WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story

  • Sorrell: Next Year Will Be Better

    But the WPP CEO is "troubled" by the "exceptionally cautious" client approach to the marketplace. He also said WPP is redoubling efforts to properly … Read the whole story

  • Jeep Partners With NBCU For Cherokee

    In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story

  • Digital Magazine Circulation Soars

    The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story

  • E.W. Scripps Buys Newsy For $35 Million

    Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story

  • TWC, Charter Refute Merger Rumors

    Two major cable company executives have downplayed the possibility of a merger-buyout. Tom Rutledge, chief executive officer of Charter Communications, says "Charter doesn't need … Read the whole story

  • Mobile Monetization Improves On Pandora Radio

    In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story

  • 'Guardian' Plans More NSA Stories

    Expect to see more pieces on the NSA's surveillance of online communications -- but maybe not quite as many as one might expect. That's … Read the whole story

  • Programmatic's Place In Place-Based Media

    Programmatic needs to keep working on the me's before people are ready for the we's. General consumer: "I'm being targeted on my computer. This … Read the whole story