DVR penetration in U.S. homes is slowing down, according to a new study by the Leichtman Research Group. While more homes have at least … Read the whole story
Incorporating seven days of program viewing data for selling metrics to TV advertisers, broadcast networks continue to see growth in time-shifting for their top … Read the whole story
WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
But the WPP CEO is "troubled" by the "exceptionally cautious" client approach to the marketplace. He also said WPP is redoubling efforts to properly … Read the whole story
In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to … Read the whole story
Unable to resist its intoxicating combination of mobile, video, and crowdsourcing features, E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 … Read the whole story
Two major cable company executives have downplayed the possibility of a merger-buyout. Tom Rutledge, chief executive officer of Charter Communications, says "Charter doesn't need … Read the whole story
In mobile, which makes up 81% of Pandora's inventory, CPMs are now in the low $30 range, compared to the low $20 range a … Read the whole story
Expect to see more pieces on the NSA's surveillance of online communications -- but maybe not quite as many as one might expect. That's … Read the whole story
Programmatic needs to keep working on the me's before people are ready for the we's. General consumer: "I'm being targeted on my computer. This … Read the whole story