MediaDailyNews
Monday, December 23, 2013
  • Cable TV, Digital Record Biggest Media Spend
    by Wayne Friedman

    November witnessed a 4% hike in overall media spending -- with cable TV and digital the strongest categories. Cable TV had an 11% hike, … Read the whole story

  • PHD Retains $100 Million Porsche Account
    by Steve McClellan

    PHD Worldwide has retained the global Porsche media business, which it first won in 2010, after a formal review. WPP's MediaCom was a finalist. … Read the whole story

  • Media Devices Hit 140 Million, Smart TVs Push Increase
    by Wayne Friedman

    Internet-enabled TV devices will witness rapid growth over the next year -- but a huge portion of those devices will not be online connections. … Read the whole story

  • News Corp. Acquires Storyful For $25 Million
    by Gavin O'Malley

    Strengthening its native advertising, video and social media efforts, News Corp. is buying Ireland-based Storyful for about $25 million. The Dublin-based start-up helps publishers … Read the whole story

  • Clear Channel Unveils 3 NYC Digital Billboards
    by Erik Sass

    Midtown in New York City is getting a little brighter thanks to Clear Channel Outdoor, which unveiled three new digital billboards in the heavily … Read the whole story

  • COMMENTARY
    Will Overpersonalization Hurt Mass TV Content?
    by Wayne Friedman, Staff Writer

    Reed Hastings, chief executive officer of Netflix, is concerned that "overpersonalization" of media might create borders where viewers will never sample new TV or … Read the whole story