At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
LAS VEGAS -- Buying merchandise from one's TV remote isn't new -- but buying it during the airing of the biggest TV event of … Read the whole story
Clear Channel Media and Entertainment, formerly known as Clear Channel Radio, is staying abreast of the electronic music trend through a partnership with SFX … Read the whole story
Multitasking may hit new levels of complexity should Giga Entertainment Media efforts come to pass. The media technology company says it has developed technology … Read the whole story
The battle for the dashboard continues, with digital radio rivals moving to increase their reach and bolster their advertising offerings. On Monday Clear Channel … Read the whole story
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report," will appear in a number of the brand's TV ads throughout 2014, … Read the whole story
Katie Burke, a marketing and PR executive who previously served as communications director of Governor Arnold Schwarzenegger's reelection campaign in California, has joined Nielsen … Read the whole story
In a bid to boost viewer tune-in for network reality shows, TV networks are increasingly turning to sweepstakes to anchor their marketing efforts. These … Read the whole story
The International Consumer Electronics Show is bringing in major brands like GE and Unilever, and what they are doing at the Las Vegas show … Read the whole story
Forbes on Monday unveiled "Stream" -- a feature that allows readers to save, share and discover visual content from the magazine and Forbes.com. Stream … Read the whole story
TiVo showed off a Network DVR (NDVR) cloud television prototype at CES. As its name suggests, the NDVR is built on a network of … Read the whole story
As we careen into 2014 with dozens of new and returning shows suddenly crowding network schedules and many more set to debut in late … Read the whole story