by Wayne Friedman
LAS VEGAS -- This year's 4K TV announcements are all about content, production and distribution -- a shift from last year's many product introductions … Read the whole story
COMMENTARY
by Richard Linnett
Man has conquered the clouds, so it's not surprising that the advertising industry is looking beyond the stratosphere to the final frontier -- where … Read the whole story
by Wayne Friedman
New, somewhat head-spinning media platforms and devices continue to have creative ad agency executives considering even more media outlets for their brands, as well … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
After attending a range of media events in 2013, I found that there were pronouncements and predictions at one conference that often contradicted those … Read the whole story
by Wayne Friedman
LAS VEGAS -- TV commercials for entertainment are finding more links to commerce. At the Consumer Electronics Show, movie Web site Fandango said its … Read the whole story
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by Wayne Friedman
Second screens -- little screens to some -- are getting major attention from consumers. But consumer discovery of TV-video content as well as giving … Read the whole story
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by Mark Walsh
Yahoo on Tuesday announced its acquisition of Aviate, a startup that provides an "intelligent homescreen" for Android phones that surfaces relevant information based on … Read the whole story
by Erik Sass
The U.S. Postal Service, which is seeking ways to boost the appeal of direct mail for marketers in a changing technological landscape, is considering … Read the whole story
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by Erik Sass
Two of the country's largest outdoor advertising companies, CBS Outdoor and Lamar Advertising Co., are raising hundreds of millions of dollars through private placement … Read the whole story
by Gavin O'Malley
Despite a string of successes in 2013, analysts are already questioning whether Netflix can hold its own in 2014. Boasting 31 million domestic subscribers, … Read the whole story
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by Steve McClellan
The agency is also expanding its London operation through a merger with London-based sibling Agency Republic. Read the whole story