by Joe Mandese
A week after announcing a strategic investment and news content partnership with Walter Mossberg's and Kara Swisher's Revere Digital, the NBCUniversal News Group Sunday … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Last night, my 12-year-old cried herself to sleep, heartbroken and inconsolable. Nobody had died. Her parents hadn't battled in a drunken rage. She hasn't … Read the whole story
by Erik Sass
The inexorable decline of print advertising continued in the fourth quarter of 2013, when total magazine ad pages declined 4.9% compared to the same … Read the whole story
COMMENTARY
by Brian Wieser
Trade associations have become vocal in recent weeks in response to Congressional proposals to alter the rules for federal tax deductibility of advertising.Their arguments … Read the whole story
by Wayne Friedman
There is good news for in-home entertainment platforms like TV: 66% percent of U.S. adults say they are going to the movies less often … Read the whole story
COMMENTARY
by Bob Lord
LAS VEGAS -- Whether you were sitting in a Chevy, trying on a stylish "wearable tech" pendant, or browsing everyday household appliances, if it … Read the whole story
by Wayne Friedman
About 90%, or some 103 million U.S. homes, will be pay-TV subscribers by the end of this year. But two-thirds of those TV homes … Read the whole story
by Joe Mandese
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, and is now head of operations at sister WPP search shop Catalyst. Bonomo, … Read the whole story
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by Tyler Loechner
Turn, a marketing software and analytics platform, on Monday announced it has raised $80 million in Series E funding. Current investors including Norwest Venture … Read the whole story
by Tyler Loechner
One of the oldest and largest British national daily newspapers -- "The Guardian" -- has already embraced programmatic trading, but it's about to kick … Read the whole story
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by Erik Sass
In a surprise move, Time Inc. has announced several major changes in the editorial leadership for some of its biggest titles. Jess Cagle, who … Read the whole story
by Larissa Faw
StarKist Reanimates Charlie The Tuna For Today's Generation. The iconic brand mascot has been made over into a 3-D animated character. TV spots featuring … Read the whole story
by Wayne Friedman
Shifting more network brand associations, Discovery Communications will change the name The Military Channel to the American Heroes Channel. The change will occur on … Read the whole story
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by Steve McClellan
The acquired company will become part of Publicis Groupe subsidiary MSLGroup. It's the second Washington-based firm specializing in shaping public opinion to be acquired … Read the whole story
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by Karl Greenberg
Per reports advertisers are spending an average of $4 million for each 30-second time slot to reach the the game's more than 100 million … Read the whole story
COMMENTARY
by Joe Mandese
When London-based Carat opened shop in the U.S. marketplace in the mid-1990s, it transformed Madison Avenue, forcing all of the major agency holding companies … Read the whole story