A week after announcing a strategic investment and news content partnership with Walter Mossberg's and Kara Swisher's Revere Digital, the NBCUniversal News Group Sunday … Read the whole story
Last night, my 12-year-old cried herself to sleep, heartbroken and inconsolable. Nobody had died. Her parents hadn't battled in a drunken rage. She hasn't … Read the whole story
The inexorable decline of print advertising continued in the fourth quarter of 2013, when total magazine ad pages declined 4.9% compared to the same … Read the whole story
Trade associations have become vocal in recent weeks in response to Congressional proposals to alter the rules for federal tax deductibility of advertising.Their arguments … Read the whole story
There is good news for in-home entertainment platforms like TV: 66% percent of U.S. adults say they are going to the movies less often … Read the whole story
LAS VEGAS -- Whether you were sitting in a Chevy, trying on a stylish "wearable tech" pendant, or browsing everyday household appliances, if it … Read the whole story
About 90%, or some 103 million U.S. homes, will be pay-TV subscribers by the end of this year. But two-thirds of those TV homes … Read the whole story
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, and is now head of operations at sister WPP search shop Catalyst. Bonomo, … Read the whole story
Turn, a marketing software and analytics platform, on Monday announced it has raised $80 million in Series E funding. Current investors including Norwest Venture … Read the whole story
One of the oldest and largest British national daily newspapers -- "The Guardian" -- has already embraced programmatic trading, but it's about to kick … Read the whole story
In a surprise move, Time Inc. has announced several major changes in the editorial leadership for some of its biggest titles. Jess Cagle, who … Read the whole story
StarKist Reanimates Charlie The Tuna For Today's Generation. The iconic brand mascot has been made over into a 3-D animated character. TV spots featuring … Read the whole story
Shifting more network brand associations, Discovery Communications will change the name The Military Channel to the American Heroes Channel. The change will occur on … Read the whole story
The acquired company will become part of Publicis Groupe subsidiary MSLGroup. It's the second Washington-based firm specializing in shaping public opinion to be acquired … Read the whole story
Per reports advertisers are spending an average of $4 million for each 30-second time slot to reach the the game's more than 100 million … Read the whole story
When London-based Carat opened shop in the U.S. marketplace in the mid-1990s, it transformed Madison Avenue, forcing all of the major agency holding companies … Read the whole story