by Steve McClellan
The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
Boston-based Mullen, a unit of Interpublic Group, had an outstanding year on both the creative and media fronts. Against all odds, it dazzled Adland … Read the whole story
by Wendy Davis
A federal appellate court on Tuesday gutted the Federal Communications Commission's 2010 Net neutrality regulations, which prohibit broadband providers from blocking lawful content and … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Gary Reisman of New Media Metrics started his career at the agencies in direct marketing and integrated communications. This provided him with a strong … Read the whole story
by Wayne Friedman
Declines in scatter market dollar volume will continue in the first quarter of 2014 -- partly as a result of NBC's Winter Olympics siphoning … Read the whole story
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by Wayne Friedman
Longtime Disney-ABC syndication advertising sales chief Howard Levy will retire at the end of this month. He will be replaced by Irv Schulman, who … Read the whole story
by Erik Sass
Clear Channel Outdoor has acquired the advertising sales and management rights for Boston's South Station from Blue Outdoor, the companies announced Tuesday, giving Clear … Read the whole story
by Wayne Friedman
The Super Bowl as a TV advertising vehicle remains strong -- in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year's … Read the whole story
by Staff Report
Madison Avenue's media elite turned out Tuesday night to celebrate MEDIA's "Agency of the Year Winners," including Carat, which was named media agency of … Read the whole story
by Tyler Loechner
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
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by Tyler Loechner
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experience Manager, two parts of its Adobe Marketing Cloud (the company's marketing suite). Read the whole story
by Erik Sass
The Los Angeles Times Media Group is diving into e-commerce with District West, an independent online emporium for clothing, accessories, home goods, food, and … Read the whole story
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by Gavin O'Malley
The Jan. 13 story "Evolve Media Taps Ex-Hearst Exec As CRO" that ran in Media Daily News incorrectly reported that Evolve Media sold SheKnows.com … Read the whole story