The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major … Read the whole story
Boston-based Mullen, a unit of Interpublic Group, had an outstanding year on both the creative and media fronts. Against all odds, it dazzled Adland … Read the whole story
A federal appellate court on Tuesday gutted the Federal Communications Commission's 2010 Net neutrality regulations, which prohibit broadband providers from blocking lawful content and … Read the whole story
Gary Reisman of New Media Metrics started his career at the agencies in direct marketing and integrated communications. This provided him with a strong … Read the whole story
Declines in scatter market dollar volume will continue in the first quarter of 2014 -- partly as a result of NBC's Winter Olympics siphoning … Read the whole story
Longtime Disney-ABC syndication advertising sales chief Howard Levy will retire at the end of this month. He will be replaced by Irv Schulman, who … Read the whole story
Clear Channel Outdoor has acquired the advertising sales and management rights for Boston's South Station from Blue Outdoor, the companies announced Tuesday, giving Clear … Read the whole story
The Super Bowl as a TV advertising vehicle remains strong -- in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year's … Read the whole story
Madison Avenue's media elite turned out Tuesday night to celebrate MEDIA's "Agency of the Year Winners," including Carat, which was named media agency of … Read the whole story
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experience Manager, two parts of its Adobe Marketing Cloud (the company's marketing suite). Read the whole story
The Los Angeles Times Media Group is diving into e-commerce with District West, an independent online emporium for clothing, accessories, home goods, food, and … Read the whole story
The Jan. 13 story "Evolve Media Taps Ex-Hearst Exec As CRO" that ran in Media Daily News incorrectly reported that Evolve Media sold SheKnows.com … Read the whole story