by Joe Mandese
In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings … Read the whole story
by Wayne Friedman
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
by Steve McClellan
Telecom company Sprint is preparing to conduct a comprehensive review of its agency roster, according to Masayoshi Son, the CEO of its parent company, … Read the whole story
by Gavin O'Malley
AOL is effectively done with Patch -- but that doesn't mean the local news network is going away. Rather, AOL has agreed to sell … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- The CW continues to successfully broaden its programming from its mostly young-skewing female audience -- all good news for its young … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- CBS continues to be the model of consistency -- even when it comes to the much-maligned development/pilot process that some networks … Read the whole story
by Erik Sass
Clear Channel Outdoor is getting off to a busy start in 2014, unveiling new transit contracts and launching new signage products. This week, CCO's … Read the whole story
by Erik Sass
Jean-Briac (JB) Perrette has been named president of Discovery Networks International, replacing outgoing president Mark Hollinger, who announced his resignation in September. He will … Read the whole story
by Tyler Loechner
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. Read the whole story
by Larissa Faw
New York-based agency sparks & honey has issued a new report outlining a pocketful of trends that it expects to be front-and-center in advertising … Read the whole story
COMMENTARY
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Chris Christie has in the past famously criticized Snooki and the other stars of "Jersey Shore" for reflecting badly on the state. But who'd … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
by Steve McClellan
Anheuser-Busch said Wednesday it will debut five new ads during the Super Bowl XLVIII broadcast on Fox on Sunday, Feb. 2. Bud Light will … Read the whole story
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by Laurie Sullivan
A filing to the SEC by Yahoo explains the departure of COO Chief Operating Officer Henrique de Castro, effective Thursday. He was named to … Read the whole story
COMMENTARY
by Karlene Lukovitz
Branded entertainment and content marketing seem to be everywhere now. But relatively few brands of any size, in any category, have to date demonstrated … Read the whole story