In an important vote of confidence for the Nielsen TV ratings rival, CBS has signed a contract to begin using Rentrak's "advanced demographics" ratings … Read the whole story
Local media revenue is set to climb mid-single-digit percentages this year. Just under half of executive managers and sales managers predict a revenue increase … Read the whole story
Telecom company Sprint is preparing to conduct a comprehensive review of its agency roster, according to Masayoshi Son, the CEO of its parent company, … Read the whole story
AOL is effectively done with Patch -- but that doesn't mean the local news network is going away. Rather, AOL has agreed to sell … Read the whole story
Pasadena, Calif. -- The CW continues to successfully broaden its programming from its mostly young-skewing female audience -- all good news for its young … Read the whole story
Pasadena, Calif. -- CBS continues to be the model of consistency -- even when it comes to the much-maligned development/pilot process that some networks … Read the whole story
Clear Channel Outdoor is getting off to a busy start in 2014, unveiling new transit contracts and launching new signage products. This week, CCO's … Read the whole story
Jean-Briac (JB) Perrette has been named president of Discovery Networks International, replacing outgoing president Mark Hollinger, who announced his resignation in September. He will … Read the whole story
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. Read the whole story
New York-based agency sparks & honey has issued a new report outlining a pocketful of trends that it expects to be front-and-center in advertising … Read the whole story
Chris Christie has in the past famously criticized Snooki and the other stars of "Jersey Shore" for reflecting badly on the state. But who'd … Read the whole story
While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. … Read the whole story
Anheuser-Busch said Wednesday it will debut five new ads during the Super Bowl XLVIII broadcast on Fox on Sunday, Feb. 2. Bud Light will … Read the whole story
A filing to the SEC by Yahoo explains the departure of COO Chief Operating Officer Henrique de Castro, effective Thursday. He was named to … Read the whole story
Branded entertainment and content marketing seem to be everywhere now. But relatively few brands of any size, in any category, have to date demonstrated … Read the whole story