While digital billboards are popular with advertisers and outdoor ad companies, they've also attracted criticism for a range of reasons, including aesthetics and safety … Read the whole story
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertising resources in an unusual effort to grab big political advertising sales. The … Read the whole story
The National Security Administration (NSA) and its British counterpart pulls data from popular Android smartphone apps like Angry Bird and Google Maps, per the … Read the whole story
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
The telecom giant spends an estimated $1 billion annually on ads. Incumbent OMD, which won the company's consolidated media agency review in 2009, is … Read the whole story
One of the best-known brands with strong Russian links, Stolichnaya, is taking steps to burnish its image as a supporter of LGBT rights, given … Read the whole story
Altering its brand name so its graphic look reflects more TV-style programming, Sundance Channel now becomes SundanceTV, a network owned by AMC Networks. Read the whole story
Rejuve, the electronic cigarette brand, has selected U.S. International Media as its media agency of record, with a focus on digital. The assignment includes … Read the whole story
Publicis Groupe-owned Rosetta continues to beef up its leadership team under Tom Adamski, who took over as CEO last April. Read the whole story
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
Clearly, advertisers are going to tap into the immense reach of the Super Bowl ad for a long time to come, despite these numbers. … Read the whole story