The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story
Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With … Read the whole story
Horizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and … Read the whole story
2013 was AOL's best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part. Per its … Read the whole story
The total circulation of U.S. consumer magazines declined 1.7% from 323.8 million in the second half of 2012 to 318.7 million in the second … Read the whole story
Rupert Murdoch's newly independent publishing empire is not exempt from the troubling trends affecting the rest of the newspaper industry: News Corp, which split … Read the whole story
GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story
At least twenty online video providers will strut their stuff beginning April 28, and more could be added. Read the whole story
The fourth quarter of 2013 brought no relief for the newspaper industry, judging by early results from several big publishers. The New York Times … Read the whole story
Cable networks had strong advertising sales growth at 21st-Century Fox in the fourth quarter of 2013 as a result of viewership increases at Fox's … Read the whole story
- COMMENTARY
Neurology and marketing are now connected. Leading the charge, it appears, is the Neuromarketing Science & Business Association (NMSBA), headquartered in The Netherlands. Read the whole story
A group of consumers are asking a federal appeals court to revive a class-action privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation … Read the whole story
- COMMENTARY
As Season Two of the mighty "House of Cards," the most-watched show in the history of Netflix in every country that Netflix is in, … Read the whole story
With media becoming more plentiful -- and fractionalized -- many believe more personalized approaches to advertising are coming. StarGreetz, a new digital advertising creative … Read the whole story
- COMMENTARY
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up … Read the whole story
