The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
Tribune Co. is planning to spin off its newspaper properties -- including the "Los Angeles Times," "Chicago Tribune," and "Baltimore Sun" -- around the … Read the whole story
As widely predicted, the native advertising train is picking up speed in 2014. In the latest development, one of the nation's largest newspaper publishers … Read the whole story
Fox has cancelled "The X Factor" after three seasons -- the once highly touted singing competition show positioned as a wannabe "American Idol" show. … Read the whole story
Last week, our "Cover Story" began with a report that industry experts estimate we currently have only six seconds to engage a consumer with … Read the whole story
Yahoo CEO Marissa Mayer is taking more responsibility for selling her company's attributes to Madison Avenue. Her appearance at the upcoming conference next month … Read the whole story
Click here to read this week's strip. Read the whole story
There are plenty of positives for the TV networks. Over the last five years, time-shifted ratings between live program plus three days of time-shifted … Read the whole story
Although the media economy may be slowly continuing to improve -- especially in many new digital fronts -- this isn't the case in other … Read the whole story
- COMMENTARY
When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the … Read the whole story
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.com domain name to the Interactive Advertising Bureau Sunday during the IAB Annual … Read the whole story
Lauren Snyder is stepping down as Chief Communications Officer of Interpublic's Mediabrands unit to take an undisclosed role at a consumer brand. In a … Read the whole story
