Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
In a year of great Sunday night television programming, the evening of Feb. 9, 2014 stands out for the diversity and volume of its … Read the whole story
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
There are a myriad of transformational, mind-blowing, magical, quirky inventions and ideas being introduced daily that have the ability to disrupt and advance our … Read the whole story
The arrival of Jimmy Fallon as host of "The Tonight Show" offered up some predictably good -- but not stellar -- results. The first … Read the whole story
Clear Channel Airports has joined forces with Adlux, a media company targeting travelers who use private aviation, on a new advertising agreement that will … Read the whole story
As part of their sponsorship package, some athletes are contracted to post tweets on behalf of advertisers. Major brands are showing up often as … Read the whole story
Cumulus Media, the owner of the country's second-largest radio network, saw revenues increase 4.5% from $263.5 million to $275.5 million in the fourth quarter … Read the whole story
Looking at all TV network social media activity for January, one study says that among all TV networks, BET posted some of the strongest … Read the whole story