Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
NBC Olympics prime-time numbers dipped under the 20 million viewer level for the first time on Tuesday -- the tenth day of the big … Read the whole story
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
The Federal Communications Commission said today that it intends to move forward with a plan to prohibit broadband carriers from blocking or degrading traffic. … Read the whole story
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
The lines between social, mobile and digital out-of-home media continue to blur, as marketers bring user-generated content to high-profile outdoor signage to engage consumers. … Read the whole story
It might seem like an unusual purchase for an ad holding company, but MDC said it fits perfectly with its newly formed financial communications … Read the whole story
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story
Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
Yahoo introduced an ad marketplace Wednesday that combines native and mobile search engine advertising. The company said bringing the two together allows advertisers to … Read the whole story
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), … Read the whole story
MediaMath and Sonobi on Wednesday announced a partnership that will make new "premium" inventory available to MediaMath clients. The inventory will be available via … Read the whole story
Political-marketing experts are already hard at work on the 2016 presidential race. Brand marketers might ask how this is relevant to them, while political … Read the whole story