While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story

There aren't many businesses where even subtle changes in a brand name are more telling than in the profession that creates and manages brand … Read the whole story

Currently, a strong TV station in a market can operate a weaker outlet in a joint sales agreement (JSA), in which two stations are … Read the whole story

How do you surprise, delight and capture the imagination of some of the most sophisticated users of media and technology -- the start-up community … Read the whole story

Katie Couric is kicking off her Yahoo broadcast career on Friday with an interview with former New York City Mayor Michael Bloomberg, now serving … Read the whole story

CBS resumed its stronger winning ways on Thursday night, putting more distance between it and its competitors. The network earned a Nielsen preliminary 2.7 … Read the whole story

The shop's London office was targeted Friday three days after the group staged a spectacular breach of security at P&G's Cincinnati headquarters. The group … Read the whole story

Hewlett-Packard's Autonomy division Monday will make it easier for brands and agencies to build augmented reality experiences, segment and target content by audience, and … Read the whole story

Hispanic TV nets and publishers joined forces to stage a national town hall with the goal of getting more Hispanics to sign up for … Read the whole story

A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story