NBCUniversal will host an upfront event for a combination of its 17 cable channels, which include Bravo, E!, Esquire Network, Oxygen, Sprout, Syfy and USA Network, for the 2014-2015 TV season --
unlike the last several years, when NBCU hosted its cable upfronts separately. "The rethinking of how NBCUniversal goes to the upfront market... came after the company reorganized its advertising
sales operations by content (that is, entertainment, live programming, lifestyle) to better reflect how marketers now buy commercial time," writes Stuart Elliott.
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