by Mark Walsh
Facebook announced on Tuesday it will acquire Oculus VR, maker of the Oculus Rift virtual reality headset, for $2 billion. The company said it … Read the whole story
COMMENTARY
by Gabe Samuels
The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story
by Mark Walsh
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based … Read the whole story
COMMENTARY
by Lee Abrams
TV stations will likely be sitting around in 2020 wishing they had addressed the issues aggressively instead of hoping that "tweaks, critiques and another … Read the whole story
by Wayne Friedman
Longtime Turner senior advertising executive Greg D'Alba is departing as head of advertising sales for CNN with Turner Entertainment advertising chief, Donna Speciale, taking … Read the whole story
by Erik Sass
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity of mobile devices to boost engagement. To that end, Clear Channel Outdoor is … Read the whole story
by Joe Mandese
In a move seen as formalizing the next steps in a succession plan for the leadership of News Corp., the company's board named Lachlan … Read the whole story
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by Wayne Friedman
U.S. advertising spending barely inched up in 2013 over the previous year -- all due to the lack of big Olympic or political advertising … Read the whole story
by Erik Sass
Cinema advertising revenues rose 6.5% from $636 million in 2012 to $678 million in 2013. The top cinema ad categories last year were automotive, … Read the whole story
by Joe Mandese
In the next big ad tech IPO, News Corp.-backed The Rubicon Project is set to begin publicly trading shares next week, and looks likely … Read the whole story
by Aaron Baar
Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
by Wendy Davis
Verizon, which successfully sued to vacate Net neutrality regulations, now says it supports open Internet principals and will ensure that consumers using its network … Read the whole story
by Wayne Friedman
Although social media continues to be a growing force when it comes to moviegoing, movie marketing still depends heavily on reviews. Digital media is … Read the whole story
by Mark Walsh
Peet's Coffee & Tea has formed a partnership with Pandora to provide customized in-store music and branded radio stations. For Pandora, it marks the … Read the whole story