The Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off … Read the whole story
Despite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report … Read the whole story
Looking to help launch a new comedy, CBS has struck a deal with United Airlines for "Friends with Better Lives." The campaign, called "Friends … Read the whole story
The Digital Place-based Advertising Association is getting its first member from the public sector and it's a big one: the Metropolitan Transportation Authority, whose … Read the whole story
Media audience researcher GfK MRI has struck deals with three of the online industry's biggest data management platforms (DMP) -- BlueKai, eXelate and Lotame … Read the whole story
Clear Channel Media and Entertainment has struck a revenue-sharing deal with Stardome Artist Development Group, a media and entertainment company serving the U.S. Hispanic … Read the whole story
Forbes Media continues its aggressive licensing program, adding to its real estate portfolio in a very appropriate way for the magazine legacy publishing company: … Read the whole story
Jonathan Carson, chief revenue officer at Vevo, discusses the company's cross-platform strategy and how it affects advertising. Prior to joining Vevo last year, he … Read the whole story
Binge-watching of current season shows would be a big plus for many TV viewers. Overall, the biggest binge-watcher behavior markets are Dallas, San Francisco … Read the whole story
What if you went to a play and found out you were the star? Heineken believes that everyone has a legendary side waiting to … Read the whole story
- COMMENTARY
Given the critical acclaim for dramas about violent, damaged men, it's a surprise that FX's "Justified" doesn't generate more attention that it does. The … Read the whole story
Patrick Landi, executive director of programmatic sales at Time Inc., told Beet.TV that the company is using its first-party data on roughly 150 million … Read the whole story
