The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
The Outdoor Advertising Association of America is joining forces with five major U.S. museums to turn billboards across America into giant canvases for iconic … Read the whole story
Dollar volume for broadcast TV and radio station mergers and acquisitions climbed nearly 40% in the first quarter of 2014 versus the same time … Read the whole story
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
Cable TV news network brand perception has remained steady since the first of the year -- with Fox News still garnering the only positive … Read the whole story
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream have created a global platform to support distribution, production and asset management requirements … Read the whole story
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser … Read the whole story
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
The agency is hiring all of its interns this year via Instagram. Twitter filled the same role last year. "It's based on the simple … Read the whole story
AOL on Monday announced the appointment of William Pence as its global chief technology officer. He will also be a member of the company's … Read the whole story
The new operation will be led by Michelle Harrison, who is also CEO of WPP's TNS BMRB, the UK social research agency. The new … Read the whole story
Horizon Media this morning announced the acquisition of Los Angeles-based sports and entertainment marketing firm InsideOut sports + Entertainment, which will be integrated as … Read the whole story
COMMENTARYSeconds after CBS made the announcement last Thursday that David Letterman will be retiring in 2015, reporters and critics who cover television were madly … Read the whole story
