Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story
The assignment came after a review. Mediahub, the media operation of Interpublic's Mullen, was the incumbent but opted not to participate in the review. … Read the whole story
Hearst Magazines' Jumpstart Automotive Group has partnered with the Rubicon Project to create a private exchange for online automotive advertising, allowing advertisers to purchase … Read the whole story
Vine and Instagram have become the social marketing tools of choice when it comes to short-form video. The two are often mentioned together, as … Read the whole story
Two influential consultants -- Stamford, CT-based MLA and London-based Flock -- specializing in advising consumer brands on integrated marketing communications have teamed up to … Read the whole story
Marketers are investing more of their online marketing budget in search campaigns. About 29% of Google product listing ad (PLA) budgets come from new … Read the whole story
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They had me at "Hasidic wedding." That's one of the rapid-fire jokes made during the opener of HBO's new comedy series, "Silicon Valley." Read the whole story
Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms. Market research … Read the whole story
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The consensus seems to be that this year's upfronts will see an increase in the number of deals struck on the basis of C7 … Read the whole story
Speaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, … Read the whole story
Michael McLaren succeeds Bill Kolb, who was promoted to run McCann's global GM business last year. Hank Summy will continue to serve as president … Read the whole story
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 135% compared with the prior year. Mobile search advertising contributed 25% to the … Read the whole story
It will take "smart acquisitions" and innovative technologies to keep the interest of kids as they grow into adults. The change in thinking has … Read the whole story
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
