It looks like a guy who knows where many of the proverbial bodies are buried in the KSL bankruptcy case is about to tell … Read the whole story
MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose … Read the whole story
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused … Read the whole story
Just one day after the president of National Geographic Channels said he would resign, now the TV group is replacing its chief executive officer. … Read the whole story
The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information … Read the whole story
Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as … Read the whole story
That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous … Read the whole story
- COMMENTARY
The series finale of "How I Met Your Mother" went over like a lead balloon, joining such finale fiascoes as "Lost," "The Sopranos," "Dexter" … Read the whole story
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company … Read the whole story
Netflix, Facebook and Wordpress are among a host of outside companies that are siding with Google in a dispute about whether the company should … Read the whole story
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
