by Wayne Friedman
JP Morgan Equity Research believes, according to media buyers, that broadcast network upfront dollar volume will decrease around 2% to 3%, with cable network … Read the whole story
by Gavin O'Malley
Twitter on Tuesday beat analysts' first-quarter earnings estimates, but slower user growth continues to cloud the company's outlook. Year-over-year, monthly active users (MAUs) rose … Read the whole story
by Laurie Sullivan
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
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by P.J. Bednarski, Gavin O'Malley
In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher … Read the whole story
by Laurie Sullivan
The Department of Homeland Security has issued an alert asking government and state agencies to stop using Internet Explorer until Microsoft fixes vulnerabilities in … Read the whole story
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by Tyler Loechner
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announced the launch of a buy-side platform for local marketers. The new platform … Read the whole story
COMMENTARY
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Last week, when Sally mentioned that she'd stay at her prep school "till 1975 if that would put Betty in the ground," I thought … Read the whole story
by Steve McClellan
Conlon joined the organization in 1999 and is credited with revolutionizing how the Council communicates its messages. As a result of her efforts, the … Read the whole story
by Erik Sass
Transit advertiser Titan is securing its position in the Northeast with a new five-year advertising sales contract extending its previous relationship with the Southeastern … Read the whole story
by Tyler Loechner
Research firm Forrester analyzed and scored what they deemed to be the "six most significant providers" in the supply-side platform (SSP) category: AOL Platforms, … Read the whole story
by Wayne Friedman
Midsize TV station group Journal Communications posted almost double-digit gains in its TV revenue. The Milwaukee-based Journal gained 12.6% to $46 million -- much … Read the whole story
by Erik Sass
Newspaper print advertising revenues continued to drop in the first quarter of 2014, although the rate of decline slowed somewhat compared to previous quarters, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As more gets spent on original digital video, does the money come at the expense of original TV programming -- or from somewhere else … Read the whole story