by Joe Mandese
AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting … Read the whole story
COMMENTARY
by Skip Brand
Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers … Read the whole story
by Tyler Loechner
Local brands are rapidly making use of programmatic ad buying and have more than doubled their share of market spend in the past year. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
My father doesn't have a DVR, though he has a big- screen TV. Turning on his TV, he flips around perhaps once or twice … Read the whole story
by Tyler Loechner
The Association of National Advertisers (ANA) on Thursday announced it plans to "acquire" the Brand Activation Association (BAA). The acquisition will take place on … Read the whole story
by Wayne Friedman
The worldwide pay TV market continues to enjoy significant revenue, but future gains will be harder to come by. The global market of pay … Read the whole story
by Steve McClellan
The changes come after a controversy erupted at last year's festival that prompted the Cannes Lions organization to conduct a rules review. Read the whole story
by Wayne Friedman
Two broadcast networks can only hope their big reality TV programming season finales will find more time-shifting viewers in the next couple of days. … Read the whole story
by Larissa Faw
The campaign demonstrates the production mechanics of a new mattress as a tech brand would of the latest smartphone or laptop by illustrating the … Read the whole story
by Tyler Loechner
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
by Mark Walsh
Dunkin' Donuts is known as a mobile innovator in the retail space, through its early embrace of mobile promotions, and platforms, such asTwitter and … Read the whole story
by Erik Sass
Clear Channel Outdoor's lawsuit against the city of Baltimore over its proposed fee on billboard advertising may proceed, following a Maryland federal judge's rejection … Read the whole story