AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting … Read the whole story
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Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers … Read the whole story
Local brands are rapidly making use of programmatic ad buying and have more than doubled their share of market spend in the past year. … Read the whole story
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My father doesn't have a DVR, though he has a big- screen TV. Turning on his TV, he flips around perhaps once or twice … Read the whole story
The Association of National Advertisers (ANA) on Thursday announced it plans to "acquire" the Brand Activation Association (BAA). The acquisition will take place on … Read the whole story
The worldwide pay TV market continues to enjoy significant revenue, but future gains will be harder to come by. The global market of pay … Read the whole story
The changes come after a controversy erupted at last year's festival that prompted the Cannes Lions organization to conduct a rules review. Read the whole story
Two broadcast networks can only hope their big reality TV programming season finales will find more time-shifting viewers in the next couple of days. … Read the whole story
The campaign demonstrates the production mechanics of a new mattress as a tech brand would of the latest smartphone or laptop by illustrating the … Read the whole story
SpotXchange on Wednesday announced a number of new hires as well as some successful Q1 2014 results. The video ad exchange says programmatic spend … Read the whole story
Dunkin' Donuts is known as a mobile innovator in the retail space, through its early embrace of mobile promotions, and platforms, such asTwitter and … Read the whole story
Clear Channel Outdoor's lawsuit against the city of Baltimore over its proposed fee on billboard advertising may proceed, following a Maryland federal judge's rejection … Read the whole story
