by Wayne Friedman
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
by Laurie Sullivan
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study … Read the whole story
by Wayne Friedman
The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections … Read the whole story
COMMENTARY
by Michael Parkes, Op-Ed Contributor
With digital media projected to generate $50+ billion in ad spend in the U.S. this year, and over $500 billion globally, marketers must take … Read the whole story
by Larissa Faw
Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
by Wendy Davis
LinkedIn users can proceed with a potential class-action lawsuit accusing the company of misappropriating their names by allegedly sending a series of email invitations … Read the whole story
by Steve McClellan
The former Interpublic Group Executive sued the holding company in 2012, claiming it gypped him out of $300 million he was due from the … Read the whole story
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by Erik Sass
With Tribune Co.'s planned spinoff of its newspapers as an independent company coming up in the third quarter of 2014, the parent company is … Read the whole story
by Laurie Sullivan
AppsFlyer, a mobile attribution analytics company, has tweaked a few features in its platform, which was initially launched for app developers to support advertising … Read the whole story
by Steve McClellan
Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of … Read the whole story
by Tyler Loechner
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
by Karlene Lukovitz
David L. Ter Molen, a Chicago lawyer who writes the Food Identity Blog, said that the decision flips conventional wisdom about food labeling "on … Read the whole story