In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech … Read the whole story
The second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic … Read the whole story
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story
ABC had a more consistent 2013-2014 season in terms of viewership than other networks, as well as some growth when it comes to long-term … Read the whole story
Google has agreed to resolve a privacy dispute centered on Gmail ads with the last remaining plaintiff. The move comes around two months after … Read the whole story
That's according to a new study from ad shop gyro and The Fortune Knowledge Group which found that while data is an important tool … Read the whole story
Who in the distribution world will enjoy the coveted, lucrative perch below content's majesty? One would have imagined that pay TV operators - now … Read the whole story
adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story
Bravo is bolstering its lineup with three new scripted series and expanding its "Million Dollar Listing" to San Francisco, while renewing the Emmy-nominated "Million … Read the whole story
Making good on its effort to re-brand, NBCUniversal's Oxygen network will look to refocus its efforts on young female viewers. The new logo and … Read the whole story
Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story
A new global study from WPP's TNS, which surveyed 55,000 Internet users, provides the latest evidence that integrated brand strategies are key to engaging … Read the whole story
"The overarching trend is [the growth] of connectivity and the Internet of Things. More and more devices are becoming connected, and that's helping the … Read the whole story
Commenters deluged the Federal Communications Commission with written opinions about broadband regulations, crashing the agency's Web site and forcing it to extend the comment … Read the whole story