Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
One of the worst-kept secrets in digital advertising is that although everyone talks about exchange buying and selling, with its alphabet soup of offspring … Read the whole story
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to … Read the whole story
In the battle between TV and streaming sites, each side offers pros and cons for the media industry. Read the whole story
Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and … Read the whole story
Organic revenue increased 7% and net income attributable to MDC Partners increased to $16.5 million from $9.8 million. Net new business wins totaled a … Read the whole story
The investor had been rumored to be buying up shares in late May, sending IPG's stock price soaring. Although Elliott did not comment at … Read the whole story
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
Smart TVs will represent 54% of all TV shipments next year, 63% in 2016, and 73% in 2017. Streaming devices -- those separate devices … Read the whole story
The shops were selected as the online auction and fixed-price transaction company continues to deal with the fallout from a security breach that occurred … Read the whole story
FilmOn's effort to obtain a compulsory license to transmit television programs on the Web has run into the same roadblock as a similar effort … Read the whole story
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
Conde Nast will shutter the print version of "Golf World," but continue to publish in digital form. Conde Nast did not indicate that there … Read the whole story
Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more … Read the whole story
The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation … Read the whole story