by Joe Mandese
In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition … Read the whole story
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by Wayne Friedman
Under a possible 21st Century Fox-Time Warner merger, combining the advertising-supported TV cable networks of Fox and Turner will be a challenge, according to … Read the whole story
by Tyler Loechner
Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story
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by Wayne Friedman
Looking to ramp up its digital video presence for sports content, Fox Sports and Sporting News Media will partner in what the companies say … Read the whole story
by Karlene Lukovitz
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk … Read the whole story
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by Larissa Faw
Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolithic ("Paleo") diet that positions bacon as a key food group. Bacon is … Read the whole story
by Mark Walsh
Former iCrossing executive Brian Haven has returned to the digital agency as its new chief strategy officer. In that capacity, he oversees the agency's … Read the whole story
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by Tyler Loechner
AdExchanger has reported that Horizon Media, an independent U.S. media agency, is rolling out a programmatic division. The new division, dubbed HX, will "handle … Read the whole story
by Erik Sass
"The Washington Times" has struck a deal with the Washington Redskins that includes marketing and content-sharing initiatives. The new partnership will include special year-round … Read the whole story
by Wendy Davis
A group of consumers is asking a federal judge to grant final approval to a settlement requiring Google to pay $8.5 million to nonprofits … Read the whole story
by Mark Walsh
Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's … Read the whole story
COMMENTARY
by Nishat Mehta
Over the past decade, we have seen the disruption of many commercial models, often credited to the Internet, but more accurately due to the … Read the whole story