January 25, 2023
Wednesday, July 30, 2014
Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable CommodityIn what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
The TransAtlantic Consumer Dialogue argues that Facebook's new initiative marks a departure from its prior statements eschewing broad online behavioral advertising. They want regulators … Read the whole story
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
Twitter on Tuesday reported second-quarter results that easily topped Wall Street expectations. The social-media service saw revenue surge 124% to $312 million. Advertising revenue … Read the whole story
It's a brave new world where printed posters can become interactive digital speakers, thanks to Crystal Light, country music singer Miranda Lambert and a … Read the whole story
Nielsen took in healthy second-quarter revenues, largely due to its acquisitions, including Arbitron. Revenues climbed 15% to $1.59 billion. Nielsen says gains in audience … Read the whole story
Continuing declines in The New York Times Co. legacy print advertising revenue are canceling out promising, but still modest, growth from an array of … Read the whole story
Through 10 months of the TV syndication season, top game, court and talk shows have generally improved their overall viewership results versus the same … Read the whole story
Worldwide smartphone shipments were up 23.1% in the second quarter compared to a year ago, fueled by demand for low-cost devices in emerging markets. … Read the whole story
- COMMENTARY
It's hard to overestimate the role that TV plays in contemporary American life. Its effects are so pervasive and fundamental that we no longer … Read the whole story
As part of Facebook's broader messaging strategy, its Instagram unit is slowly rolling out a Snapchat-like service named Bolt. Launched on Tuesday in New … Read the whole story
Moving ahead with its siloed app strategy, Facebook is reminding users that they will soon need a separate app to message friends from their … Read the whole story
When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at its annual Public Service Award dinner, Stephen Colbert will emcee. Smith is the … Read the whole story
COMMENTARYIn response to a recent IAB Europe report -- which found that 25% of European marketers have never heard of programmatic advertising -- the … Read the whole story
