Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or … Read the whole story
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests … Read the whole story
Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction … Read the whole story
Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the … Read the whole story
Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce sales of … Read the whole story
Jelli's programmatic platform for broadcast radio advertising is growing, with the addition this week of seven new stations across the country, including major properties … Read the whole story
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
Conde Nast is selling Fairchild Fashion Media -- which publishes "Women's Wear Daily" and "Footwear News," among other fashion trade publications -- to Penske … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
She joins the Publicis Groupe shop from the Martin Agency where she won pitches for Stoli and other accounts. Earlier she was head of … Read the whole story
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story