In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked … Read the whole story
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
Netflix is now paying Time Warner extra fees in order to interconnect directly with its network, which should result in better-quality streaming video. The … Read the whole story
A-B InBev has cut the number of agencies participating in its media agency review to three shops. The remaining contenders include Omnicom's OMD, WPP's … Read the whole story
Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during … Read the whole story
Twelve weeks into the summer season, ABC and NBC are tied for the lead. Both ABC and NBC have a Nielsen 1.4 rating/5 share … Read the whole story
Snapchat is reportedly in talks with a number of brands and media companies about carrying their content -- and ads -- on its popular … Read the whole story
More broadcast TV stations are changing hands, with this week's transactions between Media General, Meredith Corp., LIN Media, Hearst Corp. and Sinclair Broadcast Group. … Read the whole story
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
The entry point for visitors is the Space Needle Mobile App, which serves as a guide and educational tool. Developed by creative agency Creature … Read the whole story
Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The … Read the whole story
Want an Uber ride to go with that grande latte? Through the Starbucks app-and a small group of other third-party apps-people can now request … Read the whole story