January 25, 2023
Thursday, September 4, 2014
In what likely is the biggest methodological change in the way it measures national TV viewers since it introduced people meters in 1987, Nielsen … Read the whole story
Following a 12-year hiatus to serve as mayor of New York City, Michael Bloomberg will return to Bloomberg LP, the media and financial news … Read the whole story
U.S. syndication's top shows slightly improved their viewership this past season. CBS Television Distribution's "Wheel of Fortune" took the top spot again in terms … Read the whole story
Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all … Read the whole story
Google inventors have received five search-related patents this week from the U.S. Patent and Trademark Office, ranging from the position of search query ranking … Read the whole story
The Google Quantum Artificial Intelligence Lab has announced that Google will partner with John Martinis and his team at UC Santa Barbara to build … Read the whole story
Tribune's Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
With a focus on the "authenticity" deemed critical to the young-adult Millennial target audience, many of the initial 30 stories being featured on the … Read the whole story
Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment brand has struck a major deal with NASCAR to take over the title … Read the whole story
USA Today Sports Media Group is expanding its social media reach through a partnership with Moko Social Media, which operates sports-centered social mobile apps. … Read the whole story
How important is paid media to a marketer's overall social strategy? Marketers that allocate ad spend to social channels see a nearly 25% lift … Read the whole story
"Life's So R.a.d.," slated for four "seasons" on YouTube, will feature clothing from a fashion line, S.o. R.a.d that will launch in Kohl's stores … Read the whole story
In an effort to close the social-marketing loop, SocialCode's social advertising and analytics services are being baked into Percolate's content marketing platform, per an … Read the whole story
Another day, another acquisition for Sprinklr. On Wednesday, the social media management firm said it scooped up social services provider Branderati. Financial terms of … Read the whole story
Apple has inked a deal with Visa, MasterCard, and American Express to use near field communications and build out its mobile wallet service, reports … Read the whole story
Greg Wyler joined Google last year as part of an effort to offer Internet access to unwired parts of the globe, but the expert … Read the whole story
- COMMENTARY
Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA), has always enjoyed observing how technology has changed consumer media habits, and … Read the whole story
- COMMENTARY
Ever-changing online behavior is why the approach an ad-tech company takes in these situations will determine what the future will look like when we … Read the whole story
