Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduced its outlook for 2014 ad spending, another -- Dentsu Aegis Network's Carat … Read the whole story
A little over one month after the rumors began, CBS yesterday formally announced that actor, writer and producer James Corden -- a giant entertainment … Read the whole story
Following weeks of fevered speculation and leaks, Apple on Tuesday unveiled a trio of new products including a larger-screen iPhone, a mobile payment service … Read the whole story
The TV networks spend upwards of a billion dollars every year to get viewers to watch their shows. Surprisingly, almost none of that can … Read the whole story
The digital ad industry appears to be in the midst of a shift of power when it comes to programmatic trading. A rift has … Read the whole story
The former PHD USA CEO succeeds John Barnes, who left the firm in 2013. Most recently, McLean ran his own media and marketing consultancy. Read the whole story
Digital shop Isobar has launched a new commerce optimization platform called ICOM. The Dentsu Aegis shop said the platform focuses more on the "post … Read the whole story
Amid all the NFL off-field TV coverage over the Baltimore Ravens' Ray Rice, on-field TV viewership for the league in the first week of … Read the whole story
Ross will retain her position as BPN's North American president for now. Also being elevated at the company is Jennifer Hohman, who has been … Read the whole story
A worldwide survey of media executives found that 4K TV -- so-called ultra HD TV -- will be "mainstream" within five to seven years. … Read the whole story
Two of the world's largest third-party providers of online paywalls are joining forces. R.R. Donnelley has sold Press+ to a group of investors led … Read the whole story