by Wayne Friedman
More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story
by Tyler Loechner
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
by Mark Walsh
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
by Tyler Loechner
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
by Larissa Faw
The new role is more than just supervising those with inspiring ideas. The Chief Invention Officer will pioneer product development and new forms of … Read the whole story
by Laurie Sullivan
Google announced a program Friday that gives $100,000 cloud credit to startups. Google Cloud Platform for Startups aims to help early-stage companies quickly launch … Read the whole story
by Erik Sass
Yet another big publisher may be exiting the newspaper business, as Digital First Media considers selling some or all of its assets. While selling … Read the whole story
by Erik Sass
Comcast and Univision Communications have struck a long-term deal for the distribution of the Spanish-language Univision Deportes Network. Comcast will deliver Univision Deportes to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
by Karl Greenberg
Video assets include three spots as well as new video content, "Barrier Breakers," on AirForce.com, all carrying the message "Aim High ... Fly, Fight, … Read the whole story
by Wayne Friedman
CBS' new NFL "Thursday Night Football" series performed well in viewership for its first game -- as well as for advertisers. Preliminary Nielsen results … Read the whole story
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by Gavin O'Malley
Marketers had better be preparing their messages for the coming age of the “glance. The quick-hit stream of Twitter or the Facebook News Feed … Read the whole story
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by Gavin O'Malley
So much for Bloomberg News’ social discussion platform. After a brief beta test, Bloomberg Current will be shuttered in a matter of weeks. As … Read the whole story

COMMENTARY
by Mark Walsh
When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already … Read the whole story