More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
The new role is more than just supervising those with inspiring ideas. The Chief Invention Officer will pioneer product development and new forms of … Read the whole story
Google announced a program Friday that gives $100,000 cloud credit to startups. Google Cloud Platform for Startups aims to help early-stage companies quickly launch … Read the whole story
Yet another big publisher may be exiting the newspaper business, as Digital First Media considers selling some or all of its assets. While selling … Read the whole story
Comcast and Univision Communications have struck a long-term deal for the distribution of the Spanish-language Univision Deportes Network. Comcast will deliver Univision Deportes to … Read the whole story
This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story
Video assets include three spots as well as new video content, "Barrier Breakers," on AirForce.com, all carrying the message "Aim High ... Fly, Fight, … Read the whole story
CBS' new NFL "Thursday Night Football" series performed well in viewership for its first game -- as well as for advertisers. Preliminary Nielsen results … Read the whole story
Marketers had better be preparing their messages for the coming age of the “glance. The quick-hit stream of Twitter or the Facebook News Feed … Read the whole story
So much for Bloomberg News’ social discussion platform. After a brief beta test, Bloomberg Current will be shuttered in a matter of weeks. As … Read the whole story
When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already … Read the whole story