by Joe Mandese
WPP's GroupM unit has acquired a 49% stake in Minneapolis-based independent media services agency Haworth Marketing + Media. Terms were not disclosed, but 44-year-old … Read the whole story
by Wayne Friedman
Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed … Read the whole story
by Joe Mandese
In what either was the last upfront pitch of the 2014-15 or the first of the 2015-16 TV buying season, real people -- not … Read the whole story
by Laurie Sullivan
Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search … Read the whole story
by Erik Sass
Business-to-business publications' print ad revenues fell 9.9% from $1.87 billion in the third quarter of 2013 to $1.68 billion in the third quarter of … Read the whole story
COMMENTARY
by Katie Meier
With this series I aim to explore the collisions of media and culture that have the potential to sideswipe each other in the way … Read the whole story
by Steve McClellan
Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon … Read the whole story
by Wayne Friedman
The first official night of the 2014-2015 TV season scored well among key viewers for two new dramas -- Fox's "Gotham" and CBS' "Scorpion" … Read the whole story
-
by Tyler Loechner
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
-
by Mark Walsh
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
COMMENTARY
by Donnalyn Smith
Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that … Read the whole story