• by Tyler Loechner , September 23, 2014

Serving as further evidence that “real-time” is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to its SocialFlow for Publishers platform -- the majority of which are focused on “real-time” tools and analytics for marketers.

Included in the update is the ability for marketers to moderate or manage discussions across different social networks, including Instagram, Facebook, LinkedIn, Twitter and Google+, from one interface. SocialFlow says it has updated its algorithms to “more accurately show real-time audience attention on each social network.”

SocialFlow also supports A/B tests posts, putting an emphasis on creative even in the “real-time” environment of social media. The move to improve creative quality on social media was in the news last week as well, when Twitter created a new partner group, the Twitter Creative Performance partners.