by Joe Mandese
Nielsen late Tuesday night updated clients on TV ratings that have been reprocessed following the discovery and disclosure of a "technical error" that caused … Read the whole story
by Wayne Friedman
Rentrak, the TV-media measurement company, has now expanded its deal with Fox Networks Group, which consists of Fox Broadcasting, FX Networks and National Geographic … Read the whole story
by Joe Mandese
Simulmedia is building on its relationship with Nielsen, announcing a deal this morning to license Nielsen Catalina Solutions' data to help consumer packaged goods … Read the whole story
by Steve McClellan
OMD already handled much of the assignment and now adds traditional media buying for North America. The incumbent was MEC which continues to handle … Read the whole story
by Laurie Sullivan
Google has launched three new Android ads using the slogan "Be together. Not the same" to foster individualism. The ads encourage people to be … Read the whole story
by Wayne Friedman
Amid a lackluster growing kids TV marketplace, Turner Broadcasting's Boomerang network will expand its programming to include more family content. Turner says the 14-year … Read the whole story
by Karl Greenberg
Eric Hirschhorn, CMO of Burger King, said the learning curve has been steep, but the lessons clear: the best sports/brand relationships are "open source," … Read the whole story
by Wayne Friedman
ABC says it has strong viewer results and advertising engagement when it comes to an unusual TV effort to program New York City taxis. … Read the whole story
by Erik Sass
The long-term decline in print newspaper advertising has claimed another victim among alternative community weeklies, with Tuesday's revelation that the "San Francisco Bay Guardian" … Read the whole story
COMMENTARY
by Katie Meier
What do you get when you cross a few media artists with a researcher, a journalism teacher, and some foundation funding? The answer is … Read the whole story
by Erik Sass
As with so many spectator sports, soccer and beer just seem to go together. Now Major League Soccer, America's professional league for the world's … Read the whole story
by Mark Walsh
Yahoo has hired Kevin Gentzel, previously chief revenue officer at the "Washington Post," as its new head of advertising sales. Despite CEO Marissa Mayer's … Read the whole story
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by Sean Hargrave
The chairman of Google has delivered a snub to the firm's competitors by naming e-commerce site Amazon as the search engine's biggest rival in … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Don't be frightened by the programmatic revolution. It's all too easy to be put off getting engaged in the opportunities in programmatic. Scare stories … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A better question might be: How much does Google earn quarterly on paid-search clicks that never convert for brands? One major concern is the … Read the whole story