by Joe Mandese
In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
by Erik Sass
Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha … Read the whole story
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by Gavin O'Malley
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
by Steve McClellan
The suit comes at a time when the ad industry is facing what many believe is a talent crisis, as many of the country's … Read the whole story
by Wayne Friedman
Although much has been made of TV networks amping up their live sports programming this year, viewership among key viewers for the TV season … Read the whole story
by Larissa Faw
MDC Partners reported that Q3 organic growth increased 8.3%, an "industry leading" amount surpassing Omnicom's 6.5% organic growth, IPG's 6.3%, and Publicis Groupe's 1%. … Read the whole story
by Erik Sass
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement … Read the whole story
by Wayne Friedman
Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies … Read the whole story
by Sarah Mahoney
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
by Fern Siegel
In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning … Read the whole story
by Wendy Davis
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp -- have agreed to revise their sites in order to comply with … Read the whole story
by Wayne Friedman
Charter Communications, the fourth-largest U.S. cable operator, had high single-digit-percentage revenue growth, while trimming its losses in its third-quarter reporting period. Revenues improved 8% … Read the whole story
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by Tyler Loechner
Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO of investment for Omnicom Media Group, touching on the "challenges and opportunities of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story