The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
Oracle made its data play clear after acquiring DMP BlueKai earlier this year, and on Monday reaffirmed its commitment to data by acquiring Datalogix, … Read the whole story
For a brand, getting around people who vibrate -- people who spur conversations outside their field -- can mean tapping into an archetypal current … Read the whole story
The incumbents are WPP's MEC, and Active International (national broadcast). The new review, which sources characterized as procurement-driven, comes amid a major management restructuring … Read the whole story
The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to … Read the whole story
The citizens of Washington state may have voted to legalize marijuana for recreational use by a margin of 56% to 44% back in 2012, … Read the whole story
Nest Labs, a Google-owned company, has launched its newest experiential marketing campaign, focused on what life would be like if electronics were more thoughtful … Read the whole story
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
Despite fresh concerns about Facebook's popularity among teens, the social giant appears to be ending 2014 on a high note. Instagram's success ups Facebook's … Read the whole story
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
The PR and experiential agency, which is being rebranded Havas Formula, has 100 staff members across offices in New York, Los Angeles, and San … Read the whole story
Yahoo and Web users who say the company wrongly scans their email messages have been unable to resolve their differences out of court. The … Read the whole story
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
The Motown artist said he is inspired by things that take him back to a specific moment in time. Glade Sparkling Spruce reminds him … Read the whole story
The American Association of Advertising Agencies has its own thoughts on what the viewability standard should be. Read the whole story