by Steve McClellan
While the firm has effectively controlled Havas for nearly a decade, it has done so with just a one-third ownership stake. Now Bollore owns … Read the whole story
by Karlene Lukovitz
But groups are still urging Wendy's and others to make more nutritional improvements in both kids' and adult offerings, including serving whole-grain rolls, offering … Read the whole story
by Erik Sass
Meredith Long has been appointed publisher of "Time" magazine, capping 12 years of increasing responsibility at the magazine. She steps into the publisher role … Read the whole story
by Tyler Loechner
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
by Sarah Mahoney
The retailer began its expansion in Canada back in early 2013. But Canadians -- even those willing to drive across the border to shop … Read the whole story
by Erik Sass
Outdoor advertising is off to a strong start in the offense department, with billboards setting off a series of local media melees around the … Read the whole story
by Steve McClellan
USA Network has ordered six episodes of the program that will be loosely based on the former agency CEO's life. It's expected to premiere … Read the whole story
by Wayne Friedman
Are lousy smart TV remote controls/interfaces hurting social media and other Internet usage on TV sets? TV set and equipment maker Philips thinks so. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A friend of mine who has been a loyal follower of CNN took it permanently off his desktop this week, upset by an autoplay … Read the whole story
by Tyler Loechner
AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google's DoubleClick Ad Exchange (AdX). AKQA asserts … Read the whole story
by Gavin O'Malley
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
-
by Wayne Friedman
Another new stand-alone digital TV effort -- CuriosityStream, a subscription video-on-demand service -- is starting up, focused on nature, history, science and technology programming. … Read the whole story
by Wayne Friedman
Looking to reflect what it believes is a more accurate picture of its TV programming performances, NBC Universal cable networks says it will now … Read the whole story
by Laurie Sullivan
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
by Tyler Loechner
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are going to use a … Read the whole story