The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story
Google and Mattel have partnered to bring the View-Master into the twenty-first century, complete with virtual reality using the technology behind Google Cardboard, developed … Read the whole story
Trying to balance business interests with user satisfaction, Pinterest has decided to remove affiliate links from its platform. As a result of the new … Read the whole story
- COMMENTARY
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story
- COMMENTARY
It was an uncanny week of sudden death and public loss for the media. First, the shocking items about major "news" people that were … Read the whole story
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
Raidt is a 20-year veteran of Burnett and has worked on a number of blue chip clients including McDonald's, Procter & Gamble and Coca-Cola, … Read the whole story
World Wrestling Entertainment's stock keeps rising -- based on higher-than-expected financial results. Its fourth-quarter 2014 revenues grew 19% to $140.5 million, while its new … Read the whole story
The Aquatine Group has selected StrawberryFrog as its advertising partner covering branding and marketing campaigns in social media and digital platforms. Last year when … Read the whole story
A recent pro-Pandora decision in a privacy lawsuit "guts the protections" that lawmakers intended for consumers, an attorney to an appellate court this week. … Read the whole story
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story
Tracy Palmer, director of Sprint brand and advertising, tells "Marketing Daily:" "When [the agency] came back to us with the idea of putting him … Read the whole story
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story
