Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. … Read the whole story
Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in … Read the whole story
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing … Read the whole story
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
Mediaocean, an ad management platform, on Thursday announced its agency clients will now have access to Spotify's audience inventory. Spotify's desktop, mobile, tablet and … Read the whole story
The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) -- but I was … Read the whole story
Apple launched a worldwide ad blitz this week it calls "Shot on iPhone 6," featuring favorite images and videos. The company will turn over … Read the whole story
Republicans on Capitol Hill don't appear any happier about the new net neutrality regulations now than they were last week, when the Federal Communications … Read the whole story
Reports of the demise of organic reach on Facebook may have been somewhat exaggerated, according to a new report from LiveWorld. The catch is … Read the whole story