The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
He also lied about it under oath, according to Bankruptcy Trustee Sandra McBeth who is overseeing the KSL Media founder's personal bankruptcy case. McBeth … Read the whole story
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the large pay-TV programmer that's home to … Read the whole story
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the … Read the whole story
Did Jon Stewart hire Trevor Noah to replace himself as host of "The Daily Show" because they both identify as male persons with two … Read the whole story
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
Who owns the rights to media being produced? A small but growing number of ad agencies and boutique production companies are using new clauses … Read the whole story
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story
For better or worse, little people can now have social profiles long before they utter their first words. The development comes courtesy of Facebook, … Read the whole story
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
With continued strong results at AMC, the cable network will give its president Charlie Collier some added new responsibility -- with SundanceTV. Collier, president … Read the whole story
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
Amid growing concern about social issues in sports, including the obstacles faced by LGBT athletes, "Sporting News" is helping foster diversity in athletics through … Read the whole story
Meredith Corp. has launched a new English-language quarterly magazine targeting Hispanic mothers in the millennial generation. Called 'Parents Latina,' it's a spinoff of the … Read the whole story
In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as … Read the whole story