Amy Armstrong, a 19-year vet of Interpublic agencies and a strong proponent of advanced analytics -- especially real-time attribution and programmatic media-buying -- has … Read the whole story
The majority of scripted television shows focus on one of two big topics: 1) the family or 2) the workplace. That's a lot of … Read the whole story
Charter Communications, with big help from Liberty Media, has now moved quickly in buying Time Warner Cable in a proposed $56.7 billion deal -- … Read the whole story
Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer … Read the whole story
Advocacy group Free Press is warning that Charter's proposed $56.7 billion acquisition of Time Warner, combined with Charter's acquisition of Bright House Networks, could … Read the whole story
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the … Read the whole story
Ever since its spinoff by Time Warner last year, Time Inc. has worked steadily to diversify its online offerings through acquisitions and partnerships. The … Read the whole story
eBay has reinvented its advertising business through the launch Tuesday of a promoted listing service. Alex Linde, VP of advertising monetization, told "Search Marketing … Read the whole story
At least for the moment, a majority of consumers say they prefer live-streaming apps like Periscope and Meerkat for sharing time with friends and … Read the whole story
There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the … Read the whole story
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story
Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more … Read the whole story
Five German companies -- Nivea, travel site HRS, ticket seller Eventim, and fashion companies KIK and Peek & Cloppenburg -- removed Facebook's Like button … Read the whole story